Everyone applies eye cream a little differently, tapping, dabbing, massaging. But should you actually be putting eye cream on all willy nilly, or is there an objectively superior application method? Most Dermatologists agree on one thing - you should be gentle. But what does gentle even mean? Here are a few useful pointers:

DO Tap and/or massage

Soft massage and patting are both great. You can press the cream in, you can try light, sweeping strokes, or you can even put it on a cotton round and leave it on under your eyes for a couple of minutes.

DON'T Pull at your skin

You don’t want any stretching. The skin under the eye is a different structure from the rest of the face; it's more delicate, so if you're really moving your skin around when you rub cream in, you're probably doing it too hard.

DO Let it sink in

Give your eye cream about a minute (or longer, if possible) to absorb before you put makeup on top of it. That way, your powder or concealer won't cake up from the extra emollient base in the eye cream.

DON'T Put on too much

If you pack on the product, it won't make it more effective. It will, however, creep into your eyes and irritate them. Just put a pea-sized dab on your ring finger, then dot it on your brow bone and about a half inch underneath your eye. That's all!

DON'T assume your allergic if redness and puffiness occurs in the morning

If irritation occurs in the morning, this could be due to the ingredients can actually slope into your eye. Simply stick to applying in the morning and wait 10-15 minutes before layering on other products or makeup.

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